“I really don’t see any down side here,” France said. NASHUA, NH — Episerver, a customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce provider Insite Software.The deal continues Episerver’s momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. To start a conversation about an upcoming project simply call us on 0161 946 0000 or email hello@maginus.com. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. Episerver’s Justin Anovick, in a press conference Sept. 3, unveiled some initial product outcomes customers can expect to see thanks to the acquisition. For Episerver, it provides a significant extension of testing capabilities across digital channels, not just websites, she said. This powerful content personalisation and analytics platform enables Episerver to push forward its content intelligence and recommendations capabilities. The acquisition will allow customers to unlock more value across content and commerce. Customers using our Cloud infrastructure, who have been with Episerver for more than one year, have seen the positive impact from investing in digital. Read more about us or learn how to advertise here. “This would indeed be a major advance in the market,” she said. Customers increasingly want better digital experiences from B2B companies. Lists Featuring This Company . In the Forrester Wave for Experience Optimization Platforms, Adobe was the lone leader. December 16 2019 Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software The industry-changing acquisition of Insite marks Episerver’s third major announcement in Q4. Advertiser Media Kit “Always be experimenting,” she said, “[This] is a critical best practice these days when it comes to digital experiences. When Episerver acquired Insite in December 2019, best-in-class B2B commerce capabilities met a leading Digital Experience Platform. “The move to guiding which actions to take — what to do next — requires a combination of testing and analytics capabilities as well as the expertise to interpret the results, providing not just insights but suggestions. DX Summit Conference The Nashua, New Hampshire-based company was founded in 1994. Episerver already has a lot of intelligence and content capabilities in place, and Optimizely falls quite nicely on top of that in getting closer to that Holy Grail of getting just the right experience at just the right time to just the right person, wherever they are in their customer journey.”. Customers will be able to drive evidence-based digital experiences, he added. The charts help you understand how visitors are interacting with the site. Episerver examined Cloud consumption between March and May 2019 compared to the same timeframe in 2020. Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce … Events like Epi Partner Close-Up provide the perfect opportunity to praise and share their achievements from the previous year with their peers. “Paired with previous, relatively recent acquisitions, the Optimizely acquisition helps Episerver expand its DXP story even further and make it more compelling,” said Irina Guseva, senior director and analyst for WCM (Web Content Management) and DXP (Digital Experience Platforms) for Gartner. Episerver, offering a broad product portfolio for content management and digital commerce, has been positioned as a Leader in the report for the fifth year in a row. View Episerver (www.episerver.com) location in New Hampshire, United States , revenue, industry and description. Considering moving to Magento 2? Why Episerver Why Episerver. This, he said, allows marketers to create the right layout to be able to test different aspects but also to offer relevant recommendations. If you're wondering which version is the best fit for your business, download our guide to weigh up the pros and cons. October 1st, 2016 Episerver acquired Berlin-based Optivo, an email-marketing automation service provider. As an Episerver Most Valuable Professional (EMVP), I was invited to attend the EMVP Summit that took place the days following Ascend 2019. “It’s also opening up further opportunities for both Episerver and Optimizely customers.”. “Optimizely’s client base will now have access to a broader DXP solution,” Guseva added. In less than 5 months Magento 1 reaches its end of life. DW Experience Conference We are independent and technology-agnostic but with close partnerships to several leading technology companies so we can always recommend the most appropriate platform for our customers' needs. Another not-so-surprising acquisition by a digital experience software provider? We were awarded. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. Episerver Visitor Intelligence provides the user interface to view reports to bring insights into collected customer data. © 2020 Simpler Media Group, Inc. All rights reserved. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, ... saw significant increases in conversion and overall online revenue after moving to Episerver and has been recognized as one of the top e-commerce furniture retailers in the U.S.” Download Gartner Magic Quadrant for Digital Experience Platforms to … “Our award-winning partners and their peers help organisations use Episerver Digital Experience Cloud™ to create seamless, standout customer experiences. For Optimizely, well, they have had an excellent product and been around a long time, but sat in the shadows, honestly, due to themselves. A business move more so than a technology acquisition? In 2019, Annex Cloud most notably helped D’Addario re-launch their loyalty program on the Episerver platform with a more robust B2B Customer loyalty and customer referral program. This is still a future vision, of course, but increasing the scope of testing and analytical capabilities is a critical step to getting there. San Francisco-based Optimizely received a $50 million Series D boost from Goldman Sachs in 2019 to increase its total funding to $200 million last summer. Forrester analysts James McCormick and Emily Miller gave Optimizely praise for building a culture of experimentation. Claire Vo, Optimizely’s chief product officer who served as CEO and founder of Experiment Engine when it was acquired by Optimizely in 2017, said the combination of Optimizely’s client and server side experimentation capabilities unlock the ability for companies to test across their customer journey. France of Constellation Research noted Episerver’s aspiration is to provide recommendations for what to do next: what to change or improve. The Episerver Innovation Challenge (EIC) at Ascend 2019, sponsored by Thinkmax, allows Partners, Customers, and Developers to design, build, and showcase features, integrations, and capabilities using Episerver products. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. And speaking of Adobe, the provider also beat Episerver in the Gartner Magic Quadrant for Personalization Engines published July 13 of this year. At the summit, I was joined by 33 of my fellow EMVPs including members from Microsoft and the Episerver product team. Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. With a finite capability to meet the demands of today’s “I want it now” consumers, retailers need to consider what matters most - is it speed, convenience or free delivery? Nicole France, principal analyst and vice president at Constellation Research, called the Episerver-Optimizely acquisition a good move for each company. A big congratulations to all the winners, and we have no doubt 2019 will bring even more reasons to celebrate.”. From 2019 to 2020, average engagement is up by 70 percent and average conversions are up by 43 percent. © 2020 Naveo Commerce. September, 2018 Episerver was acquired by Insight Venture Partners in a transaction valuing Episerver at $1.16 billion. We were also early adopters of Episerver’s Experience-Driven Commerce go-to-market messaging. This takes them out of the shadows and makes them part of a dynamic visible company that has a lot of potential for a real market impact.”. All rights reserved. The report shows that 84% of B2B decision-makers say increasing … Episerver’s 900+ partners and 825+ employees in offices around the globe are proud to help more than 8,000 brands enrich their customer lifetime value, increase revenue, and grow their brands. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. In December 2019, Episerver signed a definitive agreement to acquire B2B commerce provider Insite Software. Join us as a subscriber. “It also incorporates both layout design that marketers manage and the back-end logic that rests with developers.”, Related Article: Insight Venture Partners Acquires Episerver for $1.16B. We grow your business. SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. What keeps B2B leaders up at night? A panel of Episerver judges decided the winners through meticulous reviews of revenue, projects, customer wins and other key metrics, with the winners being announced at the annual partners event which took place earlier this week in Stockholm. Marketing Technology News: TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies. Optimizely offers digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing and server-side testing. Maginus won one of two possible UK awards. digital experience revenue in fiscal 2019, 9 Tips to Consider When Selecting a Digital Experience Platform, Forrester Wave for Experience Optimization Platforms, Gartner Magic Quadrant for Personalization Engines, Forrester Wave for Digital Experience Platforms, Gartner Magic Quadrant for Digital Experience Platforms, Insight Venture Partners Acquires Episerver for $1.16B, Social Media Influencers: Mega, Macro, Micro or Nano, 34 Headless CMS That Should Be On Your Radar, 7 Big Problems with the Internet of Things, Wielding the Power of AI Wisely With Your Customer Data, Why Your Website Is Key to Accelerating Digital Transformation, [CMSWire Webinar] Microsoft 365 Management: 5 Things Every Admin Should Know, [CMSWire Webinar] Best Practices for Enabling a Remote and Hybrid Workforce, [CMSWire Webinar] Drive Content Faster with Headless CMS, [CMSWire Webinar] Experience at Scale: How to Build a Data-Driven Digital Workplace, [CMSWire Webinar] Brave New World: How CX Changed in a Flash.